• bold
  • brave
  • iconic
  • simple
  • louder
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Tortogo

INDUSTRY
Logistics and Transportation
Brand Strategy and Positioning
User Persona
Logo and Visual Identity
Website Design
Website Development
Tracking Dashboard UI
Social Media and Brand Imagery

Overview

Tortogo is a multi-modal logistics company specializing in ocean container shipping, with extended services across road and air. As the company expanded into international markets, it needed a complete brand transformation to reflect its reliability, global reach, and tech-driven service model.
Top Studio was commissioned to reimagine the brand from strategy to execution, creating a bold, scalable identity system that positioned Tortogo as a modern leader in global transportation.


The Challenge

Tortogo needed to modernize without losing its operational credibility. The biggest challenge was balancing a bold, tech-forward design approach with the professionalism expected in the logistics industry.


The Approach

We took a modular, system-based approach to ensure scalability across platforms and media. Our team blended strategic messaging with clean visuals and clear UX patterns, aligning form with function at every touchpoint.

Result

Tortogo now has a unified, future-ready brand identity that reflects its global logistics capability. The rebrand has improved digital engagement, strengthened customer confidence, and laid the foundation for international growth.

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